Positioning for Growth Masterclass
A One-Day Masterclass with Richard Huntington
15th October 2026 | Charlotte Street Hotel, London | £1,500 + VAT
Why This Matters Now
This autumn sees our second Positioning for Growth masterclass.
Your brand positioning shouldn’t be decorative. It should be doing serious commercial work. But too often, positioning becomes an ornamental exercise—beautiful words that look impressive in a deck but deliver nothing to the bottom line. This masterclass exists to change that.
Whether you’re creating brand strategy in-house or briefing agencies to do it for you, the difference between ornamental and instrumental positioning is the difference between wasted budget and genuine commercial return. A small investment now will reap rewards throughout the lifetime of every brand strategy project you touch.
This is not a training programme. This is an investment in your future effectiveness.
Who This Is For
This masterclass is designed exclusively for client-side marketers who create or commission brand strategy:
- Heads of Brand
- Brand Strategists
- Leaders of Internal Agencies
- Marketing Leaders with small teams who are responsible for delivering brand strategy
There are only 8 places available, and to aid confidentiality and enable frank discussion, we will accept no more than one representative from each sector.
What You'll Learn
Led by Richard Huntington—founder of Feral and author of Feral Strategy—you’ll spend an intensive day understanding the strict discipline behind positioning that actually drives growth.
At the heart of the MAsterclass will be instruction in the Feral Positioning System, the approach we use commerically at Feral.
The experience won’t be death by PowerPoint. You’ll spend significant time working on your own brand or business under Richard’s guidance, stress-testing ideas in real-time and leaving with work you can use.
More than that, the day will build your confidence in creating an instrumental brand strategy and holding to account those who might do it for you.
The Experience
Charlotte Street Hotel provides the perfect setting for a day that will be as interesting and empowering as it is commercially focused. Situated in the heart of Fitzrovia, this Firmdale Hotel is a beautiful setting for our day together. Not only will Charlotte Street Hotel be providing space for us, but will bring us breakfast, lunch and afternoon tea as the day progresses.
You’ll leave with sharper instincts, better tools, and the confidence to spot—or create—the positioning approach that will yield the greatest commercial return for your organisation.
And perhaps having got to know others in different sectors that wrestle with the same challenges as you do.
Secure Your Place
Only 8 places. One per sector. £1,500 + VAT.
Find out more and all questions answered at Ri*****@***al.london